The main street, Calle Salvador Cisneros, was named after Salvador Cisneros Betancourt, who was a leader in the war of independence 1868-1878 and later was President of Cuba from 1895 to 1897.
In the central plaza, the Casa de la Cultura puts on events every day or night, including music, fashion shows, and children's events.
Also on the central plaza is an art gallery and the church. On Saturday mornings there's a farmer's market at the plaza.
mural de la prehistoria
Perhaps the worst tourist attraction in Cuba is the Mural de la Prehistoria. In 1961 Fidel Castro visited a beautiful valley a few kilometers west of Viñales. He commissioned that the cliff should be painted with snails, dinosaurs, and a family of cavepersons, in garish colors!
There's a restaurant, bar, and gift shop. To be fair, the guidebook says that the food in the restaurant is excellent and the live music is good. Also there's horseback riding. So consider visiting the mural and doing something other than looking at the mural.